veryrecent.com

I have not blogged for a long time. However, I found a subject that I believe is worth the time. I came across http://veryrecent.com the other day. It is an interesting site that allows searching of the dynamic parts of web 2.0. Tom Churm is the Developer/Owner of this site as far as I can determine. The site itself was not what caught my attention. It was the comments about veryrecent.com that drove me to blog again. Many of the comments had observations that were cosmetic. Reviewers wanted this feature or that look. No one was looking at VALUE!!! I looked at veryrecent.com and asked myself how this can make me MONEY!! Because in business, value is measured in dollars. As a recent McKinsey Report stated, “Assembling bits of information, facts, and anecdotes helps companies to make sense of what’s happening in an industry.” Today, many industries are in a state of uncertainty. When I tested veryrecent.com I found the results were returned from the most dynamic parts of Web 2.o. Now I would never act on the results of a search alone. Such data should be just one of many sources of information. That said, I believe Tom Churm has created a service that offers value on several fronts. For a new Internet offering value is vital to reaching critical mass that will allow it to survive. Some of the areas of value I found were:

• Protecting ones brand.
• Identifying who is shaping opinion.
• Assembling bits of random information.
• Quick means to identify vocal minority and active communities.
• Means to dissect content that is getting traction from similar content that is not getting traction.

There are many more sources of value that something like veryrecent.com could provide. It will be interesting to see if Tom Churm focuses on identifying and delivering value, or will the focus be on appeasing the critics.  Don’t get me wrong customer feedback is important. The customer is King. However, sometimes the King is blind and needs to be taught to see the value. The key seems to be to identify the KEY value and demonstrate the delivery of this KEY value.